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Benefits to Green Company

Benefits for a Green Company


  • A study "The Value of Green: The Effect of Environmental Rankings on Market Cap"  by N Blumenshine of Middlebury College concluded that "companies with high environmental rankings have higher market cap values than comparable companies with lower rankings".
  • The 2011 Carbon Disclosure Project report, prepared for 551 signatory institutional investors representing $71 trillion of assets, shows that the majority of US companies are taking climate change action, despite an absence of mandatory rules
  • Nielsen, the market research firm, found that 68%  of consumers in Australia are willing to pay more for products from companies who support worthy causes concerned with the environment
  • According to an Ipsos Mori survey, 80% (81% in USA) of respondents across 15 developed nations would prefer working for a company that “has a good reputation for environmental responsibility"
  • A poll on green employment by MonsterTRAK.com, a job website, found that 92% would be more inclined to work for a company that is environmentally friendly.
  • Cassandra Walsh, an HR coordinator at an IT company, and Adam Sulkowski, an assistant professor, analyzed 113 companies from the S&P 250 and concluded that "Employees are more likely to be satisfied with their jobs if they work for a company that's perceived to be environmentally friendly".  A firm's financial performance had no correlation with employee happiness levels, the researchers found. 
  • HSBC, which employs more than 300,000 staff worldwide, has been running a “climate championâ€Â program since 2007. When HSBC staff were asked how they felt about working at the bank,.... the highest scoring item was the company’s sustainability work. (Financial Times, March 21, 2011)
  • "Although it is hard to measure, such (green) moves appear, at least anecdotally, to have a positive effect on staff morale, and on recruitment and retention." (Joseph Milton, Financial Times, March 21,2011)
  • Mr Arnott at Accenture says losing a staff member costs between 0.8 and 1.8 times the employee’s salary, so improving retention saves money. (Financial Times, March 21, 2011)
  • 72% of CEOs cite “brand, trust and reputationâ€Â as one of the top three factors driving them to take action on sustainability issues.(UN Global Compact-Accenture study)
  • The Annual Sustainability Executive Survey, 2012, a poll of close to 50 companies 80 percent of which have revenues of $1 billion or more, found that 88 percent plan to invest significantly in employee engagement through sustainability initiatives. 
  • 73 percent of consumers consider it important or very important that companies have a good environmental track record...survey participants everywhere believe that being green entails activities that have a direct and positive impact on the environment.(BCG's Global Green Consumer Survey of 9,000 adults in 9 countries)
  • An IBM survey found that two-thirds of executives see sustainability as a revenue driver, and half of them expect green initiatives to confer competitive advantage (Harvard Business Review, "Growing Green" by Gregory Unruh and Richard Ettenson)
  • Gallup’s surveys suggest Indians are more worried about their environment than are people in rich countries (The Economist, Dec 17-30, 2011)